The Road to Kamikatsu

Newsletters are a powerful communication tool, but are often ignored and underestimated. Writing a newsletter is an opportunity to express yourself and to share more in-depth details. If you devise a coherent strategy, you can develop a long-lasting relationship with your audience and encourage them to take action.

Discover the definition of ethical, responsible and sustainable communication. Read on for a handy list of 6 questions to get you thinking!

For a zero-waste, organic or eco-friendly shop, one of the main challenges is customer loyalty. We’re giving you some practical tips on developing customer loyalty in your shop!

Want to offer your customers new products but don’t have any more space in your shop? Read on for our space-saving advice!

Stories have always shaped the way human beings make sense of the world. Today, storytelling is the cornerstone of any communication strategy. In this article, we explain why storytelling is a necessity for your business and how to use it!